III. The Friend Letter

This section gets you in front of people. The outcome is VISIBILITY.

Photo by Scott Graham

All things being equal, people will buy from a friend.
All things not being quite so equal, people will still buy from a friend.
If you’re not going to make friends, resign yourself to dealing with neutrals and enemies.  ~Mark McCormack,
       
What They Don’t Teach You at the Harvard Business School

This will be a bit long to read. It’s not a Tweet or Instagram. But it’s worth printing, marking up, and studying, because if you get this part right, a well-written letter to friends, and if you use the follow-up steps outlined in later articles, you will likely end your career transition with a brilliant job offer.
This is worth spending time on:

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