BRAD C. BAWMANN 203 East Exposition Avenue Denver, Colorado 80209 (303) 342-4638 September 16, 20-- Mr. Butch Montoya News Director KUSA-Channel 9 1089 Bannock Sreet Denver, Colorado 80204 Dear Mr. Montoya, Thank you for your letter dated August 28, 20--. Even though there are no openings currently at KUSA, I want you to know I'm still interested. I'm a "content" man, able to squeeze every drop out of a story. And my drive, enthusiasm and energy, most agree, are astounding. My tenacity in getting the most out of a story is made manifest by my recent revelation that actress Shirley MacLaine plans to open the first of her spiritual centers here in Colorado. I fought long and hard for that story and I broke it first. Let's at least meet for a cup of coffee. I want to show you how my assets are too valuable to forego. I'll call in a few days to arrange a time to meet. Sincerely yours, Brad C. Bawmann

 

Author's Note: Don't take "no" for an answer, because "no" doesn't mean never; it means "not right now." Keep all your options open. Never close a door on yourself. Just remember, marketing is . . . Working magic. Actualizing, making things happen. Finding out what people think they need and giving it to them. (Not making them need what you've got.) A pleasant "can do" attitude. Infectious enthusiasm ("I like you . . . I like your carpet, etc."). Keeping all the doors open. Never closing a door. Never being rude, short, or unkind--no matter how disappointed. Trying all the avenues. Making it a job. Working your buns off. "With part-time efforts, you get part-time results." Knowing what you want. Having written goals. Meeting as many people as possible in as short a time as possible. (Visibility.) Always following up. Not accepting rejection. Not making excuses. Staying busy. Not quitting until you reach your goals.

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