Victoria A.
Arlia
294 McKenzie Drive
Pittsburgh, PA 15235
February 15, 19__
Geoff Tolley
Copy Supervisor
Blattner/Brunner
One Oxford Center
Pittsburgh, PA 15219
Dear Mr. Tolley,
After our brief discussion last Friday, I assumed it would be helpful if I provided you
with an insider's view of my experience before our meeting today. (You know - a kinda
"crib sheet", if you will.) So, with just hours to spare, here's the skinny...
A glimpse of my experience...
I've spent the last six years calling myself an advertising copywriter (four of those with
actual business cards to prove it), honing critical experience in both the consumer and
business-to-business markets. From direct mail and print campaigns to radio and
television, I've written for many mediums to both develop and assist clients at they
prepared for market introductions, product launches and the daunting world of cyberspace.
(Okay, in between interning and volunteering, freelancing and consulting, I have also
spent considerable hours bartending, where I've almost perfected a wicked, but yummy
Banana Chocolate Martini.)
How trade show experience puts the squeeze on my competition...
At élan communications, I had the outstanding opportunity to work for a wide range of
world-class clients, both national and international. As the in-house agency of
Exhibitgroup/Giltspur, the world's largest exhibit company, élan afforded me the chance
to focus on the fast-paced world of trade show marketing. In addition to strategizing and
conceptualizing year-long trade show campaigns, I've produced everything from journal
advertisements and pre-show mailers to marketing collateral and internal correspondence. I
also had the opportunity to travel, work closely with client teams and product managers,
and really learn an area of "full-service marketing" most marketing
professionals know little about.
Other riveting credentials...
...proficient in researching, interviewing, editing, and proofreading. My
spelling-stellar, and my grammar-solid. I skim magazines for the ads, surf the web for
kooky sites and play a mean game of Ad-Mania, just to marvel at my useless bank of
pop-cult knowledge. (Oh, and did it mention I can dazzle you with one helluva funky
martini?)
And, since you're gonna ask, "yes, I am employable"...
I'll probably begin to answer that question with some canned response about the wonderful
opportunities I had working with some of our city's best creatives, possessing highly
functional, detail-oriented ability and an innate proficiency for organization, but for
the sake of brevity, (huh???brevity???) I'll nail it to the core: I am good at what I do
because I've decided to make an "honorable" living doing what I love. But, the
martini talen is always a bonus.
Look forward to meeting with you,
Victoria A. Arlia |