T. Craig Lincoln 4720 West 49th Street Denver, CO 80018 (303) 555-7114 (o) • (303) 555-1682 (h) April 28, 20-- Mr. Norman S. Powers Dear Norm, I don't know if our lunch last Friday could be considered a "power lunch," but if it was I did feel a definite boost in horsepower. And it wasn't the jambalaya. Your ideas and your philosophies on the business of advertising are impressive. I'm sure that when your concepts are implemented, Ogilvy & Mather will not only be the oldest ad agency in New York... it will be the best! Where and if I fit into your plan at present is still an unknown. But I do know this. On many levels, I totally agree with the way you do business. And I strongly identify with your frustrations regarding the creative profession. Simply stated, I believe that advertising is really marketing and that creative design means as much to the "bottom line" as it does on the layout pad. I would very much enjoy learning from your business and marketing expertise. In return, I would bring to your organization... creative accountability. Together, we would be a formidable account team. Let's meet again. Let's talk again. Let's see how I could help you keep your organization out in front of the competition. Till then, thanks for a most enjoyable Friday. Sincerely, T. Craig Lincoln |