Broadcast Letter to Recruiters (CFO Retail)

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January 28, 20--

Bonnie M. Nelson
Senior Consultant
The Retail Search Group
5200 University Avenue
Palo Alto, California 94301

Dear Ms. Nelson:

I have learned The Retail Search Group is active in providing quality search work for many senior management positions. With my background in financial management, I believe we should know each other.

As a CFO at Starbucks, I have managed the financial aspects of a program that grew explosively. This included financial, administrative and operational enhancements to a $300 million capital expenditure annual program. In addition, I have been responsible for financial aspects of 600 real estate site selections per year. Dramatically improved returns on investment and cost efficiencies resulted. I will repeat this performance for your client.

Some of the specific accomplishments I have spearheaded are:

• Reduced the average cost of one division's stores by 22% within eighteen months, by identifying and economizing all critical cost elements. (This project alone allowed $6.0 million in capital to be redeployed.)
  

• In only one year, improved the productivity rate (stores completed per person) by 24%--a substantial operating savings.
  

• Reduced overdue accounts receivable by 25% in only six months (over $1.5 million), while rapidly increasing total collections.
  

• Identified purchasing as a fruitful cost reduction areas--the professional purchasing manager I recruited achieved first year price reductions of over $9.0 million.

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