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The BirkmanŽ...helped Red Poling and me surprise a lot of people
inside and outside the [Ford Motor] company, who fully expected us
not to get along as president and chairman, respectively. I suggested
that Red and I share our test results with each other. I read about him,
he read about me, and then we had a professional explain what kinds of things we'd have to watch out for—how we might misunderstand each other. We saw pretty clearly how different we were and that we'd better not forget it. I'm convinced it helped us work together extremely well, despite what people expected.
Donald E. Peterson, Former CEO
Ford Motor Company
A Better Idea: Redefining the Way Americans Work
Houghton Mifflin Company, Boston



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