There are an infinite number of ways to approach the job market.
The more strategies you put into play, the greater your chances for success.
Here are 24 proven tactics for developing job leads:
- Write to Personal Friends & Business Acquaintances
Explain your situation, paint a Polaroid picture of your ideal
next job or opportunity, and ask for advice and ideas. It's a
good idea to write to friends of your spouse, and to fellow association
members, too. Read about The most important letter you'll ever write.
- Contact Headhunters or Executive Recruiters
Explain your situation, describe your job target in detail, and give salary
requirements (optional) and geographic preferences. Broadcast your letter and resume using The Directory of Executive Recruiters created by Kennedy Information. It is always the most up-to-date list of recruiters.
- Answer Want Ads and Online Job Postings
They're listed in newspaper classifieds, on-line services,
company websites, state job service centers, association
periodicals, and on employment TV. The
best letter format is
to list the job requirements in a column on the left side of the
page, then show how you fit in a column on the right side. It's
not a bad idea to answer important ads twice, a week apart; be
sure to include a note expressing keen interest the second time.
- Sign up for Job Search Seminars
- Attend Job Fairs
- Join a Job-Finding Club
They're listed in the classified section of your local newspapers and
in the career journal published by The Wall Street Journal.
- Attend Organizational Meetings and National Conferences
Gale Research publishes The Encyclopedia of Associations
and Association Periodicals. To learn who's coming to town, contact
your local convention and visitor's bureau, or your chamber of
- Read Association Periodicals
Job leads appear in feature articles. Look for what's new,
what's changing. See Association Periodicals by Gale Research.
- Attend Business and Personal Social Events
The jobs are where the people are, namely at parties, get-togethers, sporting
events, health clubsanywhere people gather.
- Write a Direct Mail Letter to Companies
Lists change so often that printed directories are obsolete the day they're published. The best way to get current data is to type "Mailing Lists" into a search engine like Google and scan the results.
- Contact Companies by Telephone
You might want to read Cold Calling Techniques,
by Stephan Schiffman. It makes phoning much easier.
- Call Job Hotlines
Many are listed in The National Job Hotline Directory.
(An annual publication.)
- Register With Your College Alumni Association
- Seek Part-Time or Consulting Work
Temporary employment agencies are listed in the yellow pages.
- Volunteer Your Expertise
Choose an organization where you might later be hired; little
jobs lead to bigger jobs.
- Watch the Media and Play Off Trends
Pay attention to radio and television, newspapers and professional journals.
Look for change, opportunities, and problems to solve.
- Visit the Prospective Company's Website
Fill out any online job applications that look interesting.
- Write a Letter to Newsmakers
Check "People On the Move" columns in newspapers, magazines, trade journals.
- Advertise Yourself
In the business
section of metropolitan dailies, or in any media of your choice:
for example, targeted bulletin boards or neighborhood newsletters.
Hip executives are using Google AdWords to advertise themselves internationally.
Extraordinarily effective and avant-garde.
- Sign Up With a Job Networking Service
They usually cater to $100,000+ opportunities. The Wall Street Journal lists them, and ExecuNet is one such service.
- Give Classes or Presentations
Teach in local community colleges, at business meetings, in
professional associationsanywhere you will be seen and noticed.
- Take a Continuing Education Class
Meet the instructor(s); rub shoulders with fellow attendees.
- Conduct Informational Interviews
Dick Bolles explains it best in his annual edition
of What Color Is Your Parachute? (Ten Speed Press)
- Try Offbeat Ideas
Over the years, participants in outplacement workshops have
made some wild suggestions. One that always comes up is, "Read
the obituariesthere's bound to be a job vacancy." Everyone
in class laughs. It's a not-too-practical idea, and I've never
seen it pay off, but you could try itor any other creative idea
you might find.
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